11 best baby registries

You want to make sure you get everything your new baby needs, so you’ll need to register right. Here are the best baby registries (both online and in-store), plus all the awesome perks they offer.

By Holly Pevzner April 11, 2018

Creating a baby registry is fun and exciting—oh, and totally overwhelming. It feels like there are a million baby items to choose from (in fact, there very well might be), and narrowing down which store (or stores) to send your friends and family to can be daunting. After all, you want your picks to be convenient and fall into everyone’s budgets while still including everything you want and need for your new baby. Enter our guide to the top baby registries that hit every budget and style (and did we mention the discounts they offer?). You can thank us later.

1. Target baby registry

Everyone loves making a Target run, so why not send your friends and family there for your baby-to-be? With nearly 2,000 stores nationwide and free shipping online for orders over $35, it’s a convenient baby shower registry for everyone. Plus, the store has a group gifting option, making it easy for guests to contribute toward larger items (hello, that stroller you’ve been coveting!). From bottles and bedding to car seats and cribs, Target offers all the basics for the ultimate in convenience. Its exclusive Cloud Island brand has boutique-style pieces without the hefty price tag. Just remember that the online selection is often way larger than what’s featured in-store, so keep in mind how your guests shop before adding specific items.

The perks: You get a one-time-only 15 percent off coupon to use on any baby registry items left unpurchased after your baby is born. There’s also a one-year return policy on all items from your registry. When you register, you’ll get a welcome kit stuffed with $50 worth of coupons, samples and other goodies—simply drop by guest services to ask for your baby registry gift.

Register here: target.com

2. Amazon baby registry

If all your guests are online shoppers, Amazon.com is an all-encompassing behemoth that’s perfect for a one-and-done baby shower registry. Here, you can add all the big, little and in-between baby items you can dream of, and you can’t beat the baby book selection here. The prices are often the best around, and items will ship fast and free if you spend over $25 or if the gift-giver is an Amazon Prime member. The best part: The Amazon baby registry is the much-desired universal baby registry, allowing you to add gifts from any other website. Translation: You can add that gorgeous Pottery Barn crib to your Amazon baby registry. Yes, it’s the holy grail of baby registries!

The perks: Amazon customer service is legendary, making it super-easy to make returns and exchanges within 90 days. There’s also a pretty solid one-time-only, finish-off-your-registry discount of 10 to 15 percent (the latter for Amazon Prime customers). Amazon Prime members with a baby registry are also eligible for special offers, such as a welcome box filled with free samples and discounts.

Register here: amazon.com

3. IKEA baby registry

Mother holding her newborn in a nursery

49 awesome baby products for your registry In 2017, IKEA began offering expectant couples the option to create a baby gift registry filled with modern and easy-on-the-wallet items for wee Swedish-style lovers. IKEA’s slick cribs start at $80, and the most expensive is around $200—you can’t beat those prices! What IKEA can’t deliver in vast selection (no diapers and bottles here), the store makes up for in affordability and simplicity with the items it does carry, such as cribs, changing tables, high chairs and baby toys. While IKEA isn’t super-pricey, the store offers a Chip In feature, which allows your baby shower guests to—you guessed it!—chip in on big-ticket items. Go ahead and register for that sleeper sofa you’d love for the guest room so Grandma and Grandpa can visit once baby arrives. The only bummer is that, unlike most other registries, IKEA doesn’t offer a registry-completion program.

The perks: When gift-givers provide your baby registry number or barcode to the cashier or online at checkout, they’ll receive the IKEA Family discount pricing when available.

4. Buy Buy Baby registry

With the demise of baby-registry fave Babies“R”Us, Buy Buy Baby stepped up to the plate as the all-in-one baby store with its huge selection of baby essentials. You can schedule an in-store appointment with one of the store’s expert registry consultants, who will guide you through the store so that you’re not aimlessly wandering the aisles. From burp cloths and breast pumps to strollers and slings to everything in between, Buy Buy Baby has all your baby (and mom) bases covered.

The perks: Buy Buy Baby and Bed Bath & Beyond are sister companies, which means that all those 20-percent-off Bed Bath & Beyond coupons that your friends and family have been hoarding can be used at Buy Buy Baby. The store also offers a completion discount of between 10 and 15 percent off and a return policy of up to 90 days after your due date, even if your gift receipt is AWOL (which is bound to happen after all those sleepless nights). BBB also offers a goody bag full of samples and coupons when you register, but you have to pick it up in-store, as well as a price-match guarantee. #winning

5. Pottery Barn Kids registry

With its too-cute bedding (Lilly Pulitzer and Monique Lhuillier lines!) and mini-chic furniture and decor, Pottery Barn Kids is a great place to register for your nursery. In other words, this is not the place to go for activity gyms and breastfeeding pillows. While the items are pricier than other retailers, they’re durable, stylish and well made. Plus, PBK boasts stellar customer satisfaction. Finally, if you’re a sucker for monogrammed and personalized items, PBK has your name all over it—literally.

The perks: The Pottery Barn Kids baby registry offers a 20 percent completion discount for six months after your baby’s due date. You can also add items to your baby gift registry during this time frame that will qualify for the discount.

Register here: potterybarnkids.com

6. Kelly’s Closet baby registry

If you’re going the cloth diaper route, it’s a fab idea to create a baby shower registry at Kelly’s Closet, which carries an incredibly wide selection of cloth diapers (bumGenius, Thirsties, Smart Bottoms, GroVia) and diapering accessories. While Kelly’s Closet carries non-diapering goodies as well (including baby carriers, burp cloths, safe teething toys and natural skin care), make no mistake that you’re here for the diapers. Just a heads-up that your friends and family will need to input a password to access your baby gift registry, but you can let your guests know that they can call in orders, too.

The perks: While Kelly’s Closet doesn’t offer a special discount for items not gifted off the baby registry, it does have a steady stream of coupons and promotions. Plus, you’ll earn Diaper Dollar reward points toward future purchases. Your baby goes through a lot of diapers in the first year, so you’ll put those to good use.

Register here: kellyscloset.com

7. Crate & Kids baby registry

If you’re looking for chic baby gear, open a registry at Crate & Barrel’s Crate & Kids (Crate & Kids can be found in more than 40 Crate & Barrel stores across the country, but, chances are, most gift-givers will be shopping online). It’s chock-full of all the cuteness and class you covet and then some. Here, you can choose from a lovely array of high-quality nursery furniture and decor, such as cribs, bedding, storage solutions and baby toys (you need one of the play mats), along with all the extras to make your baby’s nursery unique, such as modern mobiles and quirky bookends. For big-ticket items, you can select a group gifting option so that friends and family can pitch in.

The perks: Once your baby arrives, you have six months to buy the remaining items on your registry for 10 percent off—you can use the discount on as many times as you’d like.

Register here: crateandbarrel.com

8. Babylist baby registry

A baby registry on Babylist is unlike most other baby registries. On this site, parents-to-be can add products from any online retailer they choose, so that means the Crate & Barrel wall decor you love can share registry space with that cute mobile from Etsy, the diapers from Costco, the bedding from Target and the quilt from the boutique down the road. Yes, gift-givers can find—and buy—everything in one place. Plus, you can register for things not found in stores, such as home-cooked meals, cash contributions toward diapers and service-oriented gifts, such as pet-sitting for when you’re in the hospital.

The perks: A Babylist baby shower registry offers expectant parents a “Hello Baby” sample box filled with up to $125 worth of samples, including coupons and goodies. Upon registry completion, users also receive 15 % off of Babylist products.

9. Walmart baby registry

There are over 5,000 Walmart stores across the United States, making it pretty likely that your loved ones can get to one easily if they don’t love online shopping (score one for convenience!). Walmart carries a wide range of baby-related items, offering you a one-stop shop for items like baby wash, diapers, onesies, strollers and cribs. FYI: There’s no baby shower registry completion discount here, and you need to make any and all returns in person.

The perks: While already super-affordable, Walmart goes that extra step to offer a price-match guarantee for baby items from most retailers, including Amazon, Target and Kohl’s. And, like other retailers, Walmart gifts a free welcome box stuffed with coupons and samples to all parents who use the registry.

10. The Ultimate Green Store baby registry

If you’re a green parent-to-be who is also partial to eco-luxury, this is the online store for you. To say that the store is expansive is putting it lightly. The Ultimate Green Store has oodles of organic clothing, bedding, bath products, eco-friendly toys and loveys, BPA-free everything, air filters and more. While it’s certainly not a one-and-done baby shower registry, it’s a great add-on to give your baby the green start you’re looking for.

The perks: You can search by brand, so if you have a specific company or product in mind, it’s easy to add it to your registry.

11. MyRegistry.com baby registry

Another universal baby registry, MyRegistry.com allows you to add gifts from literally any store in the world, whether it has a website or not. To help make it easy-peasy, MyRegistry has an “Add to MyRegistry” button that you can plunk on your browser and click and add away. If you’re in-store, simply scan any product’s barcode with your smartphone (you’ll need the MyRegistry app) to add items to your baby shower registry. Another plus is that you can import your registries at other stores. There’s also a funding option, so parents-to-be can ask for cash gifts, but be aware that there are fees involved.

The perks: You’ll still get to enjoy some of the after-baby discount perks from several other retailers (for example, if Pottery Barn Kids and Target items are on your registry, you’ll get the 20 percent and 15 percent completion discounts, respectively).


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